inflame | Agency for Live Communication

BERLIN –
A LOCAL SHARED SPACE
NATIONWIDE ROADSHOW

Hamburg, Düsseldorf, Frankfurt, Munich

What precisely is it that makes Berlin magical? The sights, the culture or the politics? In the company of Berlin Tourismus & Kongress GmbH, inflame went in a different direction: We worked on the basis that if you want to learn to love Berlin, you need to take a look behind the scenes: And that's how the multicoloured "Berliner Kiez WG" ("Berlin local flat share") was born! The "Berlin WG" toured all over Germany from 7th to 10th November 2011. The original presentation stands for neighbourhoods and local hotels were built using boxes for moving house. Berlin: always new, always different, always moving.

SMART FORTWO
FOR PUBLIC SECTOR CLIENTS

State Wide Road Show

The smart caravan is touring through twenty four German cities and presenting the varied field of applications and uses for the smart fortwo: Whether as a police car with flashing lights, a fire service "truck" with its indicative red colour, a "first responder" for rescue services or a "follow me" car from the airport. inflame developed a diverse overall concept "A smart for any Situation" and was responsible for the smooth running of the road show. Furthermore, inflame conceptualised the communication media and supervised the "themed weeks" at the smart centres with action modules such as "Parking Made Easy", "Limbo-Drive" and "Store Room Test".

MERCEDES-BENZ
THE NEW E-CLASS THE TAXI.

Nationwide Promotion

inflame successfully implemented the new E-Class in the taxi industry. The nationwide promotion, which was integrated into the classic communication strategy, started with the world premiere of the new Mercedes Taxi on 31st of March 2009 at the AMI in Leipzig. The subsequent promotion tours lead through eight different German metropolitan areas. Under the slogan "Welcome to the relaxation zone" taxi drivers were invited to experience the comfort of the new E-Class. Freshly brewed coffee at all promotion locations was the successful activation method to engage the target audience. The promotion was additionally announced via taxi radio, which helped to generate a market development of about 40 percent.

THE RAFFAELLO WHITE LOUNGE

Hamburg

Raffaello brought the taste of the Caribbean to Hamburg. The "Raffaello White Lounge" was held at the Lago Bay Beach Club for two days right on the Hamburg Marina. In 30 degree heat, approximately 9,000 guests enjoyed the unmistakable Raffaello flair. Freshly prepared Raffaello Cocktails and chilled Raffaellos were enjoyed by young and old alike. The most popular activities were the massages in the Raffaello Wellness Pavillion and the excursions in the white Raffaello aeroboat. The highlight of the event was the performance of the Raffaello song "Speechless" by Alexa Goddard from Great Britain. The event had previously been advertised in the press and on the radio.

BACARDI BREEZER PROMOTION

Sundowner in Langnese Summer Club

Sundowner in Langnese Summer Club Ritmo the Bacardi – As part of the Langnese Summer Club, inflame initiated a comprehensive promotion for Bacardi Rum and Bacardi Breezer. The "Bacardi-Aktions Bar" served the Summer Clubbers the coolest drinks at all the hottest events.