inflame | Agency for Live Communication

KONAMI MGS3 EUROPEAN LAUNCH EVENT

Berlin

After the event, the public and specialised media gave the following words of praise: "unique location", "amazing production", "stylish party". For the European launch event of the video game Metal Gear Solid 3, inflame developed a comprehensive, scenic and organisationally integrated concept. It was comprised of two main events: The press conference in the Adlon Hotel and the evening launch party. Over 450 representatives from the press, business and showbiz world celebrated well into the night in the towers of the former American monitoring station on Berlin "Teufelsberg" (Devil’s Hill). As well as the amazingly staged location, the party offered the best of Berlin’s club music, with acts and performances by the female martial arts World Champion Chloe Bruce. Veltins Beer and Red Bull beverages, provided much needed energy and refreshment.