inflame | Agency for Live Communication

Europäische Reiseversicherung AG

ERV ITB 2011
Berlin

STAND AT THE ITB

ERV's ITB Stand, first conceptualised by inflame in 2010, was put together once more for its relaunch at ITB 2011. Such interactive elements as a user touchscreen provided visitors with an entertaining way of exploring the services offered by ERV. Guests could test their knowledge of the ERV's product range by taking part in an interesting quiz. The highlight of the stand was our energy barometer, which used a hand scan to measure visitors' energy balance and displayed the results on an impressive 103" touchscreen, and then provided fresh suggestions of how to plan the rest of the day. The ERV stand was nominated for the "Best Exhibitor Award" and achieved fourth place in its category. inflame was responsible for the entire conceptualisation and coordination of the stand.

Slideshow
Customer
Europäische Reiseversicherung AG
Production
09 to 13 March 2011
Key Service
Concept, creation, planning, coordination, production, execution, staging

ERV ITB 2010
Berlin

New Conception Trade Fair Stand

The “Europäische Reiseversicherung” AG presented itself on the ITB 2010 with a fresh look and a new communicative arrangement. Having been commissioned by the market leader, inflame implemented a holistic concept on 164 m² presentation space for the relaunch of the fair trade station near by. A floor plan divided into three parts offered every visitor of the trade fair stand optimal space and setting. The three main themes “valuable service provider”, “personality” and “individualisation” were transferred to the design concept, so that a triptych of space, action and personnel developed. By means of shapes and colouring the newly created themes “My Travel Insurance” as well as the self-conception of the brand ERV were furthermore reflected in an emotional way. The ERV trade fair stand received the highest attention and was nominated for the “Best Exhibitor Award”. Moreover, the motto “Near-by at the right moment. Worldwide.” came to life for the visitors of the trade fair during a personalisation campaign. The visitors were photographed in front of images showing tricky situations and were given their photo as a post card.

Slideshow
Customer
Europäische Reiseversicherung AG
Production
10th to 14th march 2010
Key Service
Concept, Creation, Planning, Production, Realisation, Communication, Showcases, Quality Control